01
Campaign structure
Google or Meta campaigns organized around the agreed offer, audience and budget.
05 / Ads, landing pages & tracking
An offer worth seeing. A campaign you can follow.
Google and Meta campaigns with the creative, landing pages and tracking considered together. Your offer, audience and budget define the work.
Trusted by Forward Thinking Clients
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The work
Connect the ad to what happens next.
A campaign needs more than an ad. We review the offer and destination, set up agreed measurement, and keep campaign decisions connected to the information the accounts provide.
Swipe to explore1 / 1
02
Creative and landing pages
Ad messages, visual assets and relevant destinations for the click.
03
Conversion tracking
Define the important actions and configure available measurement.
04
Budget and reporting
Review spend and performance data, with changes and next steps explained.
A good fit for
Businesses with an offer and a budget for paid ads.
- Google and Meta campaign setup
- Ad creative and landing pages
- Audience setup and conversion tracking
- Spend review and campaign reporting
Full service checklist
- Google and Meta campaign setup
- Ad creative and landing pages
- Audience setup and conversion tracking
- Spend review and campaign reporting
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Working together
Offer. Destination.Measurement. Refinement.
Bring to the first conversation
Your offer and target customers.The budget and platforms you have in mind.Your current ads and landing pages, if any.
- 01Define the offerConfirm the audience, destination, budget and campaign goals.
- 02Prepare the campaignBuild the creative, landing page and tracking required by the scope.
- 03Launch and observeReview delivery, spend and the available conversion data.
- 04RefineAdjust the campaign using what the data supports.
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Ads Management / Questions
Before we start.
01
Is ad spend included in management?
Ad spend and management are separate items in the proposal. The accounts, budget and billing responsibilities are agreed before launch.
02
Can you build the landing page too?
Yes. Landing-page design, development and content can be included in the campaign scope.
03
Do you guarantee leads or sales?
No. Results depend on the market, offer, budget and customer experience. We agree on the work and measurement, and report what the available data shows.
Your next project
An offer to put out there?Let’s plan the campaign.
Tell us about your campaign. We’ll review what you need and put the scope in writing.
We review your goals, the website, features or content you need, and any existing work you want us to build on. After our intro call, we send a fixed-price proposal within two business days.
- Written scope and fixed price
- Your domain and content stay yours
- Ongoing support defined in your care plan
If the project is outside what we handle, we’ll tell you before you commit.
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